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A SWOT Analysis is a strategic planning tool used to evaluate your Strengths, Weaknesses, Opportunities, and Threats.

Strengths: Define areas you excel in

• What does your group exceptionally do well?
• How strong is your group?
• Does your group have a strategic direction?
• What advantages do we have?
• What valuable assets and resources do we have?
• What do members identify as our strengths?

Weaknesses: Evaluate your liabilities

• What could be improved at your group?
• What does your group do poorly?
• What should be avoided?
• What could we do better?
• What are we criticized for or receive complaints about?
• Where are we vulnerable?

Opportunities: Analyze your ministry attractiveness

• What opportunities do we know about, but have not been able to address?
• Is your group positioned to take on new challenges?

Threats: Potential challenges

• What obstacles do you face?
• Are any of our weaknesses likely to make us critically vulnerable?
• What roadblocks exist that block our progress?